Aviva Goldfarb helps restaurants and other food and beverage related ventures in the DC area build sales, market themselves more effectively, and connect with and build their communities through successful events. She is a business coach for female entrepreneurs, and a freelance writer about food and travel. She is a Washington Post and Bethesda magazine contributor, author of 4 cookbooks, and founder of The Six O'Clock Scramble, an online healthy meal planner. Aviva has appeared on the Today Show, the Katie Couric show, PBS, NPR, CNN, has been featured in the Oprah magazine, Real Simple, and countless others, and built a six figure social media following for her former business, which she sold in 2017.